Affordable Pearl Jewelry
With the introduction of pearl cultivation technology, pearls become increasingly common, especially during the last five years. Without reducing pearl quality and natural beauty, modern cultured pearls are becoming more and more popular. Since the 21st Century began, people’s living standard has raised dramatically. Owning a piece of pearl jewelry is not an unreachable thing to do for a common person any more.
With the introduction of pearl cultivation technology, pearls become increasingly common, especially during the last five years. Without reducing pearl quality and natural beauty, modern cultured pearls are becoming more and more popular. Since the 21st Century began, people’s living standard has raised dramatically. Owning a piece of pearl jewelry is not an unreachable thing to do for a common person any more.
“Now people are happy to buy pearl jewelry because it is so affordable with higher quality and more variety of styles”, says Vicky Zhi, marketing manager of Shecy Pearls. “We are happy to sell our best quality pearls with an acceptably lowest price to our customers. It is also a trend in the jewelry industry.”
At Shecy Pearls, the most expensive pearl jewelry is $15,999, which is a strand of golden South Sea Pearl necklace. Then the next is $2,678. Most AAA quality seawater pearl jewelry is between $400 and $1600, depending on the number and size of pearls in one piece. AAA quality Freshwater Pearl jewelry is from $300 to $1,100. Most AAA quality jewelry is between $300 and $500. “Our customers are mainly ordinary office ladies and housewives, although there are many of professionals, husbands and parents that also purchase from us”, says Vicky.
Consumer demand for pearl jewelry is growing at an unprecedented level. “It is a good opportunity for us”, says Vicky. “We aim to use this opportunity to build our reputation and develop our company by providing high quality jewelry, unbeatable pricing and good customer service”. To reach this goal, Shecy Pearls has made an effort on working out a mature product quality assurance and customer service evaluation program. Currently, Shecy Pearls already has reliable loose pearl suppliers. They design and make most pearl jewelry themselves. Shecy Pearls also provide 90-day money back guarantee, free shipping, and a free nice gift package. Till now, Shecy Pearl already has over 15,000 happy customers. “So far, it is a satisfying achievement. But in a hyper-competitive business environment, improvement can never be too much to do,” says Vicky.
China Overtakes and Surpasses Japanese Pearl Market While Freshwater Pearls are Becoming the Fashion Item of Choice
Despite the recession, CathayGems announced increased 15% sales for the year of 2009 with the market for Chinese freshwater pearls holding steady
More than 25 pearl experts from around the world gathered at the inaugural World Pearl Forum in February 2009 at the Atlantis hotel, Palm Jumeirah in Dubai. The single forum saw discussion of the collective growth strategy for pearls in light of the recession and other factors influencing trade and markets across the globe.
At that time the US market for cultured pearls is projected to exceed $1.6 billion by the year 2015. Japan was plummeting fast due to the wipeout of many saltwater akoya farms due to phytoplankton, and the door was opened for China to step into the gap with inexpensive but gorgeous freshwater pearls. Now, almost a year later, China holds a clear lead with a market of $3 billion in freshwater pearls.
“There was this once in a lifetime opportunity,” says Lan Toma, spokesperson for www.CathayGems.com, a California based company with family owned freshwater pearl farms in China. “We were positioned to make our move, and we did. The recession was making people tighten their belts, but women always like jewelry. The market came to us because we could provide exquisite pieces at a fraction of the price.”
CathayGems is only one of many wholesale pearl and pearl jewelry suppliers that benefited from the Japanese pearl crisis. China has fifty times the production capacity of Japan, and freshwater pearls from offshore farms carry not nearly as high a price tag. Most people when presented with a strand of large, matched freshwater pearls from China and a strand of Akoya pearls cannot tell the difference.
The market for the less expensive but just as beautiful pearls picked up over the past year, as First Lady Michelle Obama sported strands at several state functions and other prominent female politicians followed suit. Pearls are always in evidence on the red carpet as well, with Queen Latifah wearing a huge set teardrop pearl earrings to this year’s Oscars.
“There was a brief period when pearls seemed like they were going to be relegated to the grandmother set and young girls’ sweet sixteen parties, but the market rallied,” continued Lan Toma. “We’re seeing a resurgence in demand, and also people are now mixing pearls with gold or diamonds and other precious stones to create unique jewelry pieces.”
CathayGems recently expanded their stock to include a variety of gold and diamond jewelry in addition to the traditional pearl offerings, and have been pleased at the response. “People are still buying, even in the recession they don’t stop buying,” Lan Toma commented. “They just look harder for good value for their money, and we can offer that.”
Sources:
http://www.powerhomebiz.com
http://www.prweb.com