Archive for the 'De Beers' Category

Diamonds are forever but the price…

Diamonds may be forever. But the price you paid for them may not.
Millions of American consumers who bought diamond rings or other diamond jewelry could be in for a sizable rebate thanks to the pending settlement of a series of class-action lawsuits that accused the giant De Beers diamond company of price-fixing and monopoly practices.
Now, [...]

De Beers’ ‘Diamond Season’

The ‘Diamond Season’, an annual month-long promotional campaign organized in India by the De Beers Group Marketing (DBGM), has once again been a major driver of diamond jewelry sales in the country.
The promotion, held across six cities between December 12 and January 12, coincides with the Indian marriage season, one of the peak jewelry purchasing [...]